Company News

New CEO at Dr. Miracle’s

Randy R. Zeno to lead expanding personal care brand.

Ethnic hair care company Dr. Miracle’s has named Randy R. Zeno as its chief executive officer.

Zeno, 49, joins Dr. Miracle’s from Reynolds Consumer Products where he was interim president as the business transitioned from Alcoa to its new owner, the Rank Group. Prior to that, he was chief marketing officer for Reynolds Consumer Products.

His experience in the consumer products industry also includes positions at Nabisco, Sara Lee, Cadbury Schweppes, International Home Foods and Birdseye.

“I intend to leverage the strong capabilities our company possesses along with my background in growing companies towards building the Dr. Miracle’s brand into a personal care brand that better serves the needs of its devoted consumers,” state Zeno in a press release..

Dr. Miracle’s has more than 25 products sold in drug stores and mass merchandisers nationwide, as well as in more than 7,500 doors in the beauty and barber shop channel.
The New York-based compay recently entered into the skincare arena with the launch of My Goodbye Acne System.

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